Insights

Become a Member of Visitor International

The International Association of Visitor Information Providers

Celebrating 50 Years in 2025

Visitor International is the global association for businesses that guide visitors to experiences through brochures, maps, and guides—often complemented by digital solutions. Our members operate in-destination, ensuring that information is always where it matters most: in the hands of travellers as they explore.

Founded in the USA in 1975, Visitor International has grown into a trusted network of independent visitor information providers across the USA, Canada, Ireland, France, Belgium, Germany, Greece, Scotland, South Africa, Mexico, and Spain.

Why Join Visitor International?

A Powerful Global Network
With fewer than 50 members, you’ll join a close, collaborative group of professionals who share ideas, insights, and strategies. Our members support each other, refer business, and tackle challenges together.

Use Research to Win Business
Gain exclusive access to consumer and hospitality research showing how brochures, maps, and guides drive action—planning, visiting, booking, and buying. Use this research to influence clients and host venues.

Support, Resources, and Recognition
Your membership includes access to shared resources, messaging guides, promotional materials, and our collective expertise. You'll also be profiled on our global website and recognised as a provider of high-quality visitor information.

Annual Conference and Year-Round Collaboration
Our Annual General Meeting is the highlight of the year, bringing members together to learn from one another and see how operations run in different countries. Between meetings, regular contact ensures ongoing exchange and support.

A Professional Stamp of Approval
Membership signifies your business meets the standards of quality, integrity, and professionalism upheld by the association.

Who Can Join?

Membership is open to established, commercial businesses that:

  • Operate in-destination, providing visitor information

  • Influence visitors to visit, buy, or act through print or a combination of print and digital

  • Have print (brochures, maps, or guides) as an essential and significant part of their visitor information service

  • Are aligned with our code of standards and ethics

Other criteria apply, and each application is reviewed individually. If you believe your business is a good fit, we invite you to express your interest and learn more about the process.

What Our Members Say

“Visitor International membership has been invaluable. We've implemented tangible business ideas, gained access to outstanding research, and built great connections that have helped grow our business.”
— DeAnne Mitchell, Official Guides of Savannah, USA

“Glance has benefited enormously from membership. The research, networking, and openness among members make this a unique and supportive association.”
— John Rice, Glance Visitor Media, Ireland

“We consider our membership an essential annual investment. It keeps us connected, informed, and in tune with what works in the industry.”
— Patrick Fearn, Certified Folder Display, USA

“Membership has helped us improve operations, make connections, and access marketing tools we couldn’t create alone.”
— Jay Stafford, Print Distribution Service, USA

“Every AGM gives me new ideas and reminds me that the challenges I face are shared—and often solved—by others in the group.”
— Ioannis Giannakakis, City Contact Ltd, Greece

Interested in Joining?

If you would like to be considered for membership of Visitor International, we invite you to get in touch.
We’ll be happy to tell you more about the association, the benefits of membership, and the application process.

Email: info@VisitorInternational.com
Website: www.VisitorInternational.com