Visitor Information Research
The Sensory Power of Print: What Neurology Reveals
How visitor brochures engage more senses, enhance memory, and drive results. Follow the science.
Our Members
The Global Network Connecting Visitors to Local Experiences
Meet Our Member Companies from Around
the World
Our global network of visitor information specialists helps guide travelers in-destination. From brochures and maps to digital visitor messaging, our member companies put the right information in the right places—so you can reach visitors when and where it matters most - at the point of decision. Check out our directory to find a member company near you.
How Visitor International Member Companies
Help Win Business
Visitor International member companies actively shape visitor choices—driving more visits, bookings, stays, and local spend. Learn how their work supports clients, information display partners, sustains local jobs, and helps build thriving local visitor economies.
Winning Business - Guiding Guests
Visitor International News
The latest news from the world of visitor information and engagement.
New Visitor Information Research: Two Years, 8,100 Travelers, One Clear Result.
Visitor International’s new two-year study of more than 8,100 travelers finds that 95% of brochure users discovered something they would not have thought to search for. As AI reshapes search, brochures put businesses in front of visitors at the point of discovery and decision.
Visitor International Becomes a Member of Two Sides
Visitor International has joined Two Sides, the international not-for-profit that champions the environmental strengths of paper and print.
Sustainable Visitor Information
Paper Is Green. Digital Is Not. Let’s Call It Out.
Digital is relentlessly sold as the greener choice over paper—and too many decision-makers still fall for it, or worse, continue to propagate it. The very opposite is the truth. If you care about the earth, read this and help stop the spin.
Paper, the Myths, Misinformation and Facts
Paper is often unfairly blamed in sustainability debates—based on outdated claims or deliberate greenwashing. This short piece exposes common myths and highlights the real facts. With insights from Two Sides, it’s essential reading.