What happens when your brochure is not on display – the sad story!

If your brochure isn’t on display, it means one simple thing: you’re missing the moment when visitors are actively looking for something to do, see, or enjoy nearby. It’s the moment of highest intent—and you’re not in it.

When a visitor stands in front of a display rack, they’re not just passing time. They’re ready to explore. They’re already in the area, open to ideas, and eager to discover something now—not later. This is your moment to be seen.

But if your brochure isn’t there, here’s what happens:

• They don’t visit your attraction, event, or activity.
• They don’t spend time or money in your restaurant, shop, or venue.
• They don’t act as ambassadors for your brand—no recommendations, no praise, no online reviews.
• They don’t share your business with friends or family, because they never experienced it.
• And, crucially, they don’t search for you online. Because if they don’t know you exist or you are not at the top of their minds, you’re not even in the running. Out of sight means out of mind—and out of their plans.

You were invisible at the very time they were looking for you. And the sad part? They found someone else.

Don’t let that happen.

Make sure your business is visible when and where it matters most. Our members are professional brochure distributors who place your brochure directly into the hands—and plans—of ready-to-act visitors. Find your local member here.  Because if you’re not on the rack, you’re not in the race.