Two Sides: Championing the Environmental Credentials of Print

Visitor International is proud to be a member of Two Sides, the global not-for-profit initiative that promotes the sustainability and effectiveness of print, paper, and paper-based packaging. With members across Europe, North America, and beyond, Two Sides plays a vital role in challenging misconceptions, calling out unsubstantiated environmental claims, and providing credible, accessible information to both businesses and consumers.

Two Sides is recognised for its wide-ranging research, factsheets, and guidance that highlight the environmental strengths of paper. Among its many valuable resources is the Print and Paper Myths & Facts publication, which addresses common misunderstandings around paper production, recycling, energy use, and forestry. Visitor International is pleased to feature the European, US, and Canadian editions of this publication below as easy-to-browse flipbooks that can be read online or downloaded as PDFs.

The initiative also runs the Love Paper campaign, which promotes the sustainability of paper in everyday life. Through consumer advertising and on-product messaging, Love Paper helps brands and individuals make informed choices about the materials they use. Learn more at www.lovepaper.org (Europe) or www.lovepaperna.org (North America).

Visitor International has proudly championed the power of print for 50 years. Through our membership of Two Sides, we add a collective global voice to that advocacy—supported by their trusted research, credible messaging, and shared commitment to sustainability.